Bepanthen came to VASS with the brief of creating a local campaign based on the global concept LOVE HEALS. Our task: translate a universal idea into a Nordic context with both emotional depth and tangible action. We developed LOVE HEALS - Pay It Forward, a concept that connected the emotional values of care with a clear call to action - to show yourself love, and to pass it on.
Bepanthen came to VASS with the brief of creating a local campaign based on the global concept LOVE HEALS. Our task: translate a universal idea into a Nordic context with both emotional depth and tangible action. We developed LOVE HEALS - Pay It Forward, a concept that connected the emotional values of care with a clear call to action - to show yourself love, and to pass it on.
To launch LOVE HEALS – Pay It Forward in Sweden and Norway with activations that combined heartfelt storytelling and bold creativity. The aim was to build an emotional bond to a brand that is present through so many important moments in life.
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To launch LOVE HEALS – Pay It Forward in Sweden and Norway with activations that combined heartfelt storytelling and bold creativity. The aim was to build an emotional bond to a brand that is present through so many important moments in life.
