Keune Haircosmetics set out to relaunch the Care series, with 48 products across 15 routines. Alongside the launch was the ambition to strengthen their presence on the Scandinavian market and the position as a leading innovator within professional haircare. The challenge was to present the range in a way that highlighted the product innovations, while forging an authentic connection with key profiles. To bring the vision to life, VASS presented Keune Sanctuary Sessions - an exclusive 24-hour countryside retreat featuring 16 handpicked profiles from the Swedish and Norwegain market.
Keune Haircosmetics set out to relaunch the Care series, with 48 products across 15 routines. Alongside the launch was the ambition to strengthen their presence on the Scandinavian market and the position as a leading innovator within professional haircare. The challenge was to present the range in a way that highlighted the product innovations, while forging an authentic connection with key profiles. To bring the vision to life, VASS presented Keune Sanctuary Sessions - an exclusive 24-hour countryside retreat featuring 16 handpicked profiles from the Swedish and Norwegain market.
Position Keune as an innovative frontrunner in professional haircare while building buzz and awareness around the relaunch of Keune Care. Our goal was to merge product storytelling with authentic brand experiences that would resonate beyond the activation
Position Keune as an innovative frontrunner in professional haircare while building buzz and awareness around the relaunch of Keune Care. Our goal was to merge product storytelling with authentic brand experiences that would resonate beyond the activation
attending influencers
organic social media posts
impressions
