2025 was the year Big Green Egg stepped up its presence in Sweden. As part of a 360° assignment - spanning press work, media relations, and content production - VASS was tasked with staging a lunch event that went far beyond a product showcase. We created an immersive brand world at Rosendahls Trädgård in Stockholm, where chefs took the spotlight and guests experienced the full universe of premium cooking
2025 was the year Big Green Egg stepped up its presence in Sweden. As part of a 360° assignment - spanning press work, media relations, and content production - VASS was tasked with staging a lunch event that went far beyond a product showcase. We created an immersive brand world at Rosendahls Trädgård in Stockholm, where chefs took the spotlight and guests experienced the full universe of premium cooking
To build brand awareness, communicate the Big Green Egg story with impact, and establish lasting relationships with key tastemakers in design, food, and lifestyle.
To build brand awareness, communicate the Big Green Egg story with impact, and establish lasting relationships with key tastemakers in design, food, and lifestyle.
And still counting
