REIGN Storm

Events & Experiences

Events & Experiences

REIGN Storm - ReThink Your Drink Pop-Up

REIGN Storm tasked VASS with bringing the global concept Rethink Your Drink to life in the Nordics. We created an activation that merged wellness culture with street-smart credibility, delivering energy that felt authentic, relevant, and rooted in the community.

REIGN Storm

Events & Experiences

REIGN Storm - ReThink Your Drink Pop-Up

REIGN Storm tasked VASS with bringing the global concept Rethink Your Drink to life in the Nordics. We created an activation that merged wellness culture with street-smart credibility, delivering energy that felt authentic, relevant, and rooted in the community.

Our goal

Launch Rethink Your Drink in Stockholm through a two-day pop-up event and a community run in collaboration with Dopest. The aim was to position REIGN Storm as the smarter alternative to morning coffee - redefining energy through clean ingredients, intentional movement, and community connection.

REIGN Storm
REIGN Storm

The result

Launch Rethink Your Drink in Stockholm through a two-day pop-up event and a community run in collaboration with Dopest. The aim was to position REIGN Storm as the smarter alternative to morning coffee - redefining energy through clean ingredients, intentional movement, and community connection.

The numbers

2 days

1900 visitors

170 runners

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