Envelope1976 - SS27

Events & Experiences

Influencer marketing

PR & Media

Events & Experiences

Influencer marketing

PR & Media

200 guests. One front row. No notes.

Envelope1976 showed SS27 at Kistefos, the art and sculpture destination an hour outside Oslo, home to the architectural landmark The Twist. A setting chosen for what it does for the collection - and one that puts the guest experience squarely in the frame. When the show is an hour from the city, how people arrive becomes part of how they see the brand. VASS was entrusted with the guest experience end to end: 200 guests, Norwegian press and profiles invited and hosted by us, international press and photographers brought in by Oslo Runway and looked after on the ground by our team. Forbes, ELLE Japan, Harper's Bazaar.

Envelope1976 - SS27

Events & Experiences

Influencer marketing

PR & Media

200 guests. One front row. No notes.

Envelope1976 showed SS27 at Kistefos, the art and sculpture destination an hour outside Oslo, home to the architectural landmark The Twist. A setting chosen for what it does for the collection - and one that puts the guest experience squarely in the frame. When the show is an hour from the city, how people arrive becomes part of how they see the brand. VASS was entrusted with the guest experience end to end: 200 guests, Norwegian press and profiles invited and hosted by us, international press and photographers brought in by Oslo Runway and looked after on the ground by our team. Forbes, ELLE Japan, Harper's Bazaar.

Our goal

Give the collection an audience that arrives in the right frame of mind. Transport that runs on the collection's schedule, not the other way around. A check-in that takes seconds. A seating plan that reads the room correctly. 200 names, competing publications, a front row that says as much about a brand as the clothes do.

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Envelope1976 - SS27
Envelope1976 - SS27

The result

Give the collection an audience that arrives in the right frame of mind. Transport that runs on the collection's schedule, not the other way around. A check-in that takes seconds. A seating plan that reads the room correctly. 200 names, competing publications, a front row that says as much about a brand as the clothes do.

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The numbers

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