Kosas was ready to make its Swedish debut - and expectations were high. The mission for VASS: create impact from day one and secure the kind of editorial attention that instantly positions a beauty brand among the most relevant players on the market.
Kosas was ready to make its Swedish debut - and expectations were high. The mission for VASS: create impact from day one and secure the kind of editorial attention that instantly positions a beauty brand among the most relevant players on the market.
Design and execute a sharp media strategy that would not only drive awareness but establish Kosas as a must-know brand in beauty. The ambition was to generate strong editorial recognition and immediate credibility with both press and consumers.
Design and execute a sharp media strategy that would not only drive awareness but establish Kosas as a must-know brand in beauty. The ambition was to generate strong editorial recognition and immediate credibility with both press and consumers.
